Pricing

 

Several important principles have always guided me in my business -- concern for the customer, quality craftsmanship, professionalism, value, dependability, credibility, and trust. Through this I price my services.

 

I do NOT believe in or use pricing-gimmicks. Unfortunately, this seems to be the creed of the home improvement industry. Some of my competitors are masters of deceit and never hesitate to use bait-and-switch advertising or offer incredible discounts and free products, products advertised with overstated benefits. All of these tricks are false and merely a means to gain a quick buck.

 

For 25 years my pricing has always been consistent and has always been guided by a simple concept--fairness. Pricing must be fair for all parties involved, both you the customer, and me, the professional contractor. I have to charge enough for our quality products, our qualified applicators, and myself and company, so as to remain in business. But I also have to price conservatively enough to be of exceptional value to you, our customer.

Jimmy Russell

President of Sideco/Windco